A storytelling project following Christopher Blevins on an 80-mile ride through California’s Cuyama Valley, exploring land, community, and connection. The campaign expanded into a zine, a merch collaboration with artist Zio Ziegler, and a guided ride that let fans retrace the route. Event partnerships with Sage Trail Alliance, Cuyama Buckhorn, and Condor’s Hope tied the story to tangible impact on the ground. The rollout combined film, print, and product, premiering on Specialized’s YouTube, shipping zines with Wahoo products, and co-branding merch across both partners.